ADVICE Project

Audience DevelopmentData InsightsInnovative TechnologiesInterdisciplinary

Jan 17

Connecting audiences with cultural offerings has traditionally been a huge challenge for the cultural and creative sector in Europe. Thankfully, the scene is changing: we have new digital technologies at work on both sides of the value chain that contribute enormously to closing the gap.

This is the exact issue TrueMotion set out to tackle with Ticketing Group, AKA Agency, and Twister Research: how to put the right digital technologies to work to bridge the gap between cultural works and consumers in Europe. But deploying cutting-edge digital solutions on a European scale needed funding to match.

The result was a game-changing proposal called Actionable Data: Venue Insights for Cultural Empowerment, or the ADVICE project.

In late 2019, the ADVICE project won the funding it needed. The project used digital tools to automate marketing and sales, train venue professionals in digital skills, gather audience data and enrich the cultural and artistic offering via user-friendly and accessible online platforms. We’re incredibly excited to have contributed to a team dedicated to making culture more accessible to audiences throughout Europe.