CINERGY
Image courtesy Cineville.nl
Dutch initiative Cineville has been supporting independent arthouse cinema in Europe since 2009, offering fans unlimited access to films on an affordable subscription basis. The model is already in operation in theatres across the Netherlands, Belgium, Germany, and Austria.
In 2024, we helped Cineville expand and reach another level in connecting with a new, young, and wider audience: the CINERGY project harnesses data analysis and visualisation tools and a pilot marketing automation system, which will enable affiliated cinemas to directly access and utilise data on audience behavior. The project also includes outreach and community-building activities to strengthen networking among key players in the arthouse cinema industry.
Our grant writing and strategy support secured just under €1 million for this three-year project from CREA’s Innovative Tools and Business Models call.
