Unified eXchange Platform

FilmInnovative TechnologiesVideo on Demand
Written By Max Sheridan

Unified eXchange Platform

Over the years, TrueMotion has worked with several European VOD platforms to grow audience reach and revenue. And while most of those VOD services are developing similar functionalities, there has been limited exchange of knowledge or technologies. 

OUTtv and its partners are changing all that with the Unified eXchange Platform (UXP). 

We’re thrilled to have gotten in on the ground floor of this exciting project. We’re even more thrilled to have connected six VOD organisations from four EU countries to OUTtv’s European Commission funding proposal. 

With a European grant of € 676,397, the consortium developed an online platform for exchanging VOD standards across Europe. The project has paved the way for better collaboration on the continent with European digital media services providers sharing the knowledge and tech they need to compete against the US giants dominating the market today.

Max Sheridan

Copywriter by day. Author of Dillo and God’s Speedboat. Name a bad Nic Cage movie I haven’t seen and I owe you lunch.

http://www.maxcopy.co
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